(4.0 / 5)2073+ Ratings

Primary Reviews

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Overall Rating

4.0

8 Reviews

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About Primary

Primary is a kid clothing brand that was created to address some of the challenges that parents face when shopping for their children. The founders were frustrated with the traditional gendered approach to kids' clothing, where pink was for girls and blue was for boys. They also didn't like the idea of clothes with slogans that imposed certain identities and expectations on children.

To solve these problems, Primary offers a range of clothing in every color, with no labels or slogans. This allows kids to express themselves freely and wear what they like without being confined by gender stereotypes. Primary's clothes are made from super soft and sustainable fabrics, ensuring that they're comfortable and durable enough to last.

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Primary Customer Reviews (8)

0/5

Jasmine Thomas

Verified Buyer

Feb 8, 2023

Harvey Fuller

Verified Buyer

Feb 7, 2023

Eleanor Cloutier

Verified Buyer

Feb 7, 2023

John Aranda

Verified Buyer

Feb 6, 2023

Eleanor Walker

Verified Buyer

Feb 5, 2023

Russell Schafer

Verified Buyer

Feb 5, 2023

Burrell Gagné

Verified Buyer

Feb 5, 2023

Reynir Sigfússon

Verified Buyer

Feb 4, 2023

Primary Customer’s Q&A

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Primary Features and Benefits

Key features and benefits of Primary.com include:

Quality: The fabrics used are soft yet sturdy. The clothing is constructed with OEKO-TEX Standard 100 certified fabric which has been tested for over 300 chemicals to ensure it poses no risk to human health and have a skin-friendly pH level to protect skin from irritation.
Variety: Offers a wide range of clothing for babies, kids, and adults.
Customer Service: Known for their prompt and helpful customer service.

These features provide the following benefits:

Comfort: The quality of the fabrics ensures that the clothes are comfortable to wear.
Choice: The variety of clothing means there's something for everyone.
Support: The customer service ensures that any issues or queries are dealt with promptly and effectively.

These features and benefits make shopping at Primary.com a positive experience.

Primary FAQs

Primary Alternatives

Here are the top alternatives to primary.com:

hannaandersson.com: Known for great looking and even better feeling pajamas for babies, kids, adults, and pets.
maisonette.com: Offers a magical place with favorite kids brands and independent boutiques.
bodenusa.com: Provides a variety of clothing including tops, pants, shoes, and accessories for women, men, and children.
gap.com: Offers casual clothes for women, men, maternity, kids, and babies. Known for clean, confident, comfortable, and accessible style.
jcrew.com: Offers high-quality women's and men's clothing and a selection of children's clothing, cashmere sweaters, women's dresses and shoes, men's suits, jackets, and accessories.
Eva Danielle
Adelante Shoe Co.
Helen Jon
Rivar's
Southern Apparel

These alternatives offer a variety of styles and options for all ages. Each has its unique offerings and may be worth exploring based on specific needs and preferences.

Why doesn't Primary have separate boys and girls sections?

Primary believes that clothes and colors do not have genders, so they offer every style and color for every kid. They have simplified their shopping experience into two categories: "baby" and "kid," instead of "boy" and "girl." Primary makes dresses for kids who wear dresses and pants for kids who wear pants. Kids make the choices, and Primary provides the clothes.

Does Primary offer international shipping?

Primary currently does not offer international shipping. However, they are working on expanding their shipping areas in the future. They currently ship to all addresses in the United States.

Why can't I complete my checkout?

If you are unable to checkout, it could be due to missing information in the required fields. Please check that all the required fields are completed and then click the "Pay now" button to proceed with completing your order.

Do Primary clothes shrink?

Primary's clothes are pre-washed to prevent shrinkage. However, like most cotton garments, there may be some shrinkage if not washed properly. To prevent any potential shrinkage, they recommend washing their clothes in cool water and drying on low.

How should I wash my Primary items?

Primary recommends washing their clothes in cold water and drying on low.

About Primary.com Popular Products and Services?

Primary.com is known for its simple, colorful basics for babies and kids up to age 12, with most items priced under $25. The brand emphasizes gender-neutral clothing that is free of logos, slogans, and excessive patterns. Popular products include bodysuits, tees, leggings, and dresses. The clothing is made from soft, Oeko-Tex certified fabrics, ensuring comfort and durability. The company was founded by two moms aiming to provide affordable, high-quality clothing essentials, selling exclusively online to maintain low prices and simplicity in shopping.

Primary.com Return Policy?

Primary.com offers free standard shipping for orders over $75, after discounts and before taxes. For orders under this amount, standard shipping is charged at $8.50. Standard shipping to Alaska, Hawaii, and Puerto Rico may take up to 12-16 business days, and overnight shipping is not available. For APO/FPO/DPO addresses, standard shipping can take up to 35 days, and express options are not available. Orders shipping to PO Boxes cannot be shipped via FedEx.

As for the return policy, customers can initiate their own return and print a prepaid USPS return label. If a pop-up blocker is enabled, the label can be received via email instead. Primary.com does offer free returns and exchanges, but it's advisable to check their website for any updates to this policy.

What is Primary.com?

Primary.com is an online retailer specializing in basic, logo-free clothing for babies and kids up to age 12. The company was established by two moms in New York with the vision of creating a go-to source for quality children's apparel without slogans or gendered designs. Their collection includes a wide range of soft, comfortable, and sustainable clothing options, available in a variety of solid colors and simple patterns. The brand is committed to inclusivity and affordability, selling exclusively online to keep prices low and shopping simple. They also have a give-back program, supporting families in need with clothing donations. Primary.com's approach is to offer timeless essentials that allow kids to express themselves freely.