Primary Reviews

Primary.com is known for its simple, colorful basics for babies and kids up to age 12, with most items priced under $25. The brand emphasizes gender-neutral clothing that is free of logos, slogans, and excessive patterns. Popular products include bodysuits, tees, leggings, and dresses. The clothing is made from soft, Oeko-Tex certified fabrics, ensuring comfort and durability. The company was founded by two moms aiming to provide affordable, high-quality clothing essentials, selling exclusively online to maintain low prices and simplicity in shopping.

Primary.com offers free standard shipping for orders over $75, after discounts and before taxes. For orders under this amount, standard shipping is charged at $8.50. Standard shipping to Alaska, Hawaii, and Puerto Rico may take up to 12-16 business days, and overnight shipping is not available. For APO/FPO/DPO addresses, standard shipping can take up to 35 days, and express options are not available. Orders shipping to PO Boxes cannot be shipped via FedEx.

As for the return policy, customers can initiate their own return and print a prepaid USPS return label. If a pop-up blocker is enabled, the label can be received via email instead. Primary.com does offer free returns and exchanges, but it's advisable to check their website for any updates to this policy.

Primary.com is an online retailer specializing in basic, logo-free clothing for babies and kids up to age 12. The company was established by two moms in New York with the vision of creating a go-to source for quality children's apparel without slogans or gendered designs. Their collection includes a wide range of soft, comfortable, and sustainable clothing options, available in a variety of solid colors and simple patterns. The brand is committed to inclusivity and affordability, selling exclusively online to keep prices low and shopping simple. They also have a give-back program, supporting families in need with clothing donations. Primary.com's approach is to offer timeless essentials that allow kids to express themselves freely.

Primary's clothes are pre-washed to prevent shrinkage. However, like most cotton garments, there may be some shrinkage if not washed properly. To prevent any potential shrinkage, they recommend washing their clothes in cool water and drying on low.

Primary believes that clothes and colors do not have genders, so they offer every style and color for every kid. They have simplified their shopping experience into two categories: "baby" and "kid," instead of "boy" and "girl." Primary makes dresses for kids who wear dresses and pants for kids who wear pants. Kids make the choices, and Primary provides the clothes.

Primary recommends washing their clothes in cold water and drying on low.

Primary currently does not offer international shipping. However, they are working on expanding their shipping areas in the future. They currently ship to all addresses in the United States.

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